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Randelshofer et al.: Fifteen UX Leaders in AAA Studios on Pre-Production Decisions — Fukai Reads
A qualitative study by Ivana Randelshofer (Ubisoft Düsseldorf) and colleagues at the University of Waterloo HCI Games Group and elsewhere. Semi-structured interviews with 15 senior UX leaders from AAA studios (Blizzard, EA DICE, Guerrilla, Larian, Remedy, Ubisoft, and others) analysed with reflexive thematic analysis. Findings: pre-production decisions blend theory, experience and instinct; cross-functional structures (strike teams, competency teams) align player needs with production constraints; academic frameworks work best as discussion starters, not prescriptions. arXiv preprint posted August 2026, not peer reviewed. A rare look at what game production actually feels like from the UX side.
Jeong et al.: Same Puzzle, Different Answer Buttons, Different Difficulty — Fukai Reads
A peer-reviewed paper on cognitive load and interaction design by Harim Jeong and colleagues (JMIR Serious Games). Holding a tablet Stroop stimulus fixed and changing only the answer options from written labels to color patches raised accuracy from 0.86 to 0.91 and cut reaction time by 85.4 ms across 127 children aged 6-12. Prefrontal neural indices showed no significant difference.
